Terms of Service

1. Agreement and eligibility

By using this website, submitting a form, accepting a written plan, creating an account, or using Alyxlab services, you agree to these Terms of Service and our Privacy Policy. If you act for a business, you represent that you are authorized to bind that business.

You must be at least 18 years old and legally able to enter a contract. If you do not agree to these terms, do not use the services.

2. Services and written scope

Alyxlab designs, configures, hosts, and maintains connected business systems. Depending on the written plan, a system may include a public website, lead intake, booking, customer care text and email, payment connections, follow-up, review requests, intake forms, reporting, and an Alyxlab console.

Every paid engagement is governed by a written plan, order, proposal, or signed agreement that identifies the selected services. Work outside that scope requires written approval and may involve additional fees. Alyxlab may use reasonable technical methods and providers to deliver the agreed result.

If a signed client agreement, accepted written plan, and these terms conflict, they control in that order for the specific engagement.

3. Fees, billing, and plan allowances

The following published baseline plans are current as of the effective date. The price and scope in your accepted written plan control.

Presence

$97 per month. Setup is $297 for monthly service or $149 with an annual term. Includes up to 2,000 customer care SMS segments per month.

Connected

$249 per month. Setup is $597 for monthly service or $299 with an annual term. Includes up to 6,000 customer care SMS segments per month.

Operations

$499 per month. Setup is $997 for monthly service or $499 with an annual term. Includes up to 12,000 customer care SMS segments per month.

Setup fees, recurring fees, approved additional work, taxes, and any agreed usage charges are due according to the written plan. Included SMS amounts refer to message segments, not individual conversations. Any overage treatment must be disclosed in the written plan before it is charged.

Alyxlab bills its fees through Stripe. By providing a payment method, you authorize Stripe and Alyxlab to charge amounts when due. You must keep billing information current and promptly report a disputed charge. Late or failed payments may result in service suspension after reasonable notice.

4. Term and cancellation

The service term is stated in the accepted written plan. Unless that plan says otherwise, cancellation requires at least 30 days' written notice and takes effect at the end of the applicable paid billing period. A cancellation does not erase fees incurred before its effective date. Any refund right is governed by the written plan and applicable law.

Alyxlab may terminate or suspend service for material breach, nonpayment, unlawful use, security risk, provider restrictions, or conduct that threatens Alyxlab, a client, or another person. When reasonably possible, Alyxlab will provide notice and an opportunity to cure.

5. Client responsibilities

Clients are responsible for:

• Providing accurate requirements, content, account access, approvals, and decisions needed to perform the work.
• Having the rights and permissions needed for all supplied content, data, trademarks, images, contact lists, and instructions.
• Reviewing configurations, generated content, pricing, booking rules, notices, and workflows before launch and after material changes.
• Maintaining secure credentials and promptly reporting suspected unauthorized access.
• Using the services lawfully and providing legally required policies, disclosures, and industry-specific instructions.

6. Client messaging and marketing compliance

A client that uses Alyxlab to communicate with its own customers is responsible for the client's campaign, recipients, message content, consent records, quiet hours, opt-out handling, privacy notices, and compliance with applicable telephone, text message, email, advertising, and consumer protection laws.

Clients must not upload purchased lists, message a person without the required permission, hide the sender's identity, ignore an opt-out, or use the service for unlawful or deceptive marketing. Alyxlab's technical implementation does not constitute legal advice or a determination that a client's campaign is lawful.

7. Ownership and licenses

A client retains ownership of its business data, trademarks, original content, and materials it supplies. Alyxlab retains ownership of its software, source code, templates, components, prompts, automation logic, methods, documentation, know-how, and other materials created or owned by Alyxlab, including improvements and reusable elements.

During an active paid term, Alyxlab grants the client a limited, non-exclusive, non-transferable license to use the delivered hosted system for the client's internal business purposes. Client systems are separately hosted and maintained by Alyxlab. Source code is not transferred by default. Any source transfer, buyout, or expanded license must be stated in a separate signed writing.

A domain or third-party account registered in the client's own name remains the client's property, subject to the provider's terms. Feedback may be used by Alyxlab without restriction as long as it does not identify confidential client information.

8. Client data, privacy, and confidentiality

Each party will use the other party's nonpublic information only for the engagement and will protect it using reasonable care. This obligation does not apply to information that becomes public without breach, was already lawfully known, is independently developed, or is received lawfully without a confidentiality duty.

Alyxlab processes client customer data to provide the services and according to the client's instructions. Clients are responsible for their own privacy policy and legal basis for collecting and using customer data. Our direct privacy practices are described in the Privacy Policy.

9. Client customer payment disclaimer

Alyxlab may connect a client's system to the client's own Stripe account. Alyxlab never holds, routes, or receives payments made by the client's customers. Those funds move between the customer, the client's payment processor, and the client.

When authorized, Alyxlab may observe limited payment status through a read-only Stripe Connect connection so a workflow can respond to a completed or failed payment. Alyxlab stores the connected account identifier, but not full card numbers or bank credentials. Alyxlab is not a bank, money transmitter, payment processor, or financial institution.

10. Third-party services

The services may depend on Lovable, Supabase, Sent.dm, OpenAI, Resend, Stripe, Stripe Connect, Google Analytics, domain registrars, and other providers. Their services are governed by their own terms and privacy practices. Alyxlab does not control their networks, policies, service changes, or outages.

Alyxlab may replace a provider with a reasonably comparable provider when needed for security, reliability, cost, or functionality. A provider failure does not excuse payment for services already performed, but Alyxlab will use reasonable efforts to restore affected functionality.

11. AI-assisted features

Alyxlab may use AI systems to draft customer care messages, plan copy, summaries, classifications, and other operational material. Pricing calculations use configured rules. Alyxlab applies validation and human review during onboarding, but generated material can contain errors or unexpected wording.

Clients must review any output that could materially affect a customer or requires legal, medical, financial, safety, employment, or other professional judgment. AI output is not professional advice, and Alyxlab does not guarantee that it is complete, accurate, or suitable for every use.

12. Availability, support, and results

Alyxlab aims to keep systems available and responsive, but maintenance, provider incidents, internet failures, security events, and other interruptions can occur. No uptime guarantee, response-time guarantee, service credit, or formal service level agreement applies unless it is included in a signed agreement.

Alyxlab does not guarantee leads, bookings, revenue, reviews, search rankings, customer responses, or any particular business result. Results depend on the client's market, offer, operations, content, customer behavior, and other factors outside Alyxlab's control.

Neither party is liable for delay caused by events beyond its reasonable control, including natural disasters, utility or internet failures, labor actions, war, civil disturbance, government action, provider outages, or widespread cyber incidents.

13. Acceptable use

You may not use the website or services to:

• Break a law, infringe rights, deceive, harass, or cause harm.
• Send spam, unauthorized messages, malware, or content that is fraudulent, abusive, or unlawfully discriminatory.
• Probe, disrupt, overload, reverse engineer, copy, resell, or bypass security or usage restrictions, except where law does not permit that restriction.
• Access another person's data or account without authorization.

Alyxlab may investigate suspected misuse and restrict access when reasonably necessary to protect the service or comply with law.

14. Disclaimers and limitation of liability

To the maximum extent permitted by law, the website and services are provided "as is" and "as available." Alyxlab disclaims implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. Nothing in these terms excludes a warranty or right that cannot legally be excluded.

To the maximum extent permitted by law, Alyxlab is not liable for indirect, incidental, special, exemplary, punitive, or consequential damages, or for lost profits, revenue, data, goodwill, or business opportunity, arising from or related to the website or services.

Alyxlab's total aggregate liability arising from or related to a service will not exceed the fees paid to Alyxlab for that service during the three months immediately before the event giving rise to the claim. These limitations apply regardless of the legal theory and even if a remedy fails of its essential purpose, except where law does not permit the limitation.

15. Indemnity

To the extent permitted by law, a client will defend, indemnify, and hold harmless Alyxlab and Alexander Alvarez from third-party claims, damages, penalties, and reasonable costs arising from the client's content, customer data, products, instructions, unlawful use, breach of these terms, infringement of another person's rights, or failure to obtain required consent for the client's messages or marketing.

Alyxlab will promptly notify the client of an indemnified claim and provide reasonable cooperation. The client may control the defense, but may not settle a claim in a way that admits fault by or imposes a non-monetary obligation on Alyxlab without Alyxlab's written consent.

16. Alyxlab SMS Messaging Terms

1. Program description

Alyxlab operates a recurring customer care text message program for people who contact Alyxlab and voluntarily request texts. Messages may include inquiry responses, appointments and reminders, service details, project updates, and two-way support. The program does not send marketing or promotional messages.

2. How to opt in

Entering a phone number alone does not enroll you. You must separately check the optional text consent box. Alyxlab will then ask you to reply YES to confirm. Recurring customer care texts begin only after that confirmation. Consent is not a condition of purchase.

3. Message frequency

Message frequency varies based on your inquiry, appointments, project, and replies. The program is recurring but sends only customer care messages relevant to the relationship.

4. Message and data charges

Message and data rates may apply. Your mobile carrier determines and bills those charges. Alyxlab is not responsible for carrier charges.

5. How to opt out

Reply STOP, STOPALL, CANCEL, UNSUBSCRIBE, END, or QUIT to unsubscribe. Alyxlab will stop future program messages after processing the request.

6. Help

Reply HELP for help. You may also email alyxlabwork@gmail.com.

7. Re-subscription

You may re-subscribe at any time by replying START. Your new request applies from the time it is processed.

8. Privacy and carriers

Mobile opt-in data and consent are handled as described in the Privacy Policy. Mobile carriers are not liable for delayed or undelivered messages. Delivery is subject to carrier availability and supported networks.

9. Program changes and termination

Alyxlab may change or end the program where permitted by law. Material changes will be reflected in these terms or communicated through the program when appropriate. Your opt-out right remains available at any time.

17. Customer care email

The customer care email choice on our contact form is optional and separate from text consent. If selected, Alyxlab may email you about your inquiry, appointments, service details, and project updates. You can unsubscribe at any time through an available email method or by contacting Alyxlab. Transactional or account messages necessary to provide an active service may still be sent where permitted by law.

18. Texas law and Dallas County venue

Texas law governs these terms without regard to conflict-of-law rules. Any lawsuit arising from these terms or the services must be brought in the state or federal courts located in Dallas County, Texas, and each party consents to those courts' personal jurisdiction and venue.

19. General terms and contact

Alyxlab may update these terms as services or legal requirements change. The effective date identifies the latest revision. Material changes may be communicated through the website or directly to active clients. Continued use after an update becomes effective means you accept the updated terms to the extent permitted by law.

A party's failure to enforce a provision is not a waiver. If a provision is unenforceable, it will be limited to the minimum extent necessary and the remaining terms will continue. You may not assign a client agreement without Alyxlab's written consent. Alyxlab may assign an agreement as part of a business reorganization or transfer.

These terms, the Privacy Policy, and any accepted written plan or signed agreement are the entire agreement concerning their subject. Provisions that by their nature should survive termination will survive, including payment, ownership, confidentiality, disclaimers, liability limits, indemnity, and dispute provisions.